As AnnMarie explained last week, equity-based crowdfunding has huge potential to help startup or small business owners raise capital from lots of supporters. Crowdfunding can also validate a business idea and … Continued
Small Business Success Story: K2 Fitness
In 2009, Kevin Haag climbed a steep set of stairs to an ugly industrial room. From the top of these stairs, Kevin looked down and saw possibilities that only an … Continued
The Inside Scoop on Launching Your Startup on Kickstarter
In April 2012, Eric Strasser raised $60,000 to support production of the tiltpod— the first pocket-sized iPhone stand to take perfectly framed photographs anytime/anywhere. Later that year, Sylvia Marino and … Continued
Where Do Good Ideas Come From?
In order to be promoted at Procter & Gamble— where I honed my marketing skills— my brand management colleagues and I had to create original ideas for promotion, advertising or … Continued