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Start a Business by Upstaging the Competition

Start a business by upstaging your competition. Find a weakness and exploit it. So often, this is the key to successful new businesses. Think of Netflix vs. Blockbuster (convenience) or Poland Springs Water vs. tap (safety/health).

Here in Summit, New Jersey, a man named Steve Capo observed what wasn’t working at the local indoor tennis facility and set out to offer a better alternative. Steve started The Strand Tennis Center with a strategy of offering superb customer service, professionals who have a real interest in knowing and training your children and a regimen that incorporated strength training.

In an effort to ensure quality customer service, he was on premises at all times, participated in the tennis training himself and made his staff read Jim Collin’s Good to Great and Tony Hsie’s Delivering Happiness, two best-selling books about what makes companies successful.

Steve also started small and found a way to grow his business in the summer by partnering with a local hotel that had numerous outdoor tennis courts.

Smart, creative and customer focused.

The next time you find yourself complaining about a company or product, turn the situation around and think about what a model of success would look like. You might just have your next business idea.

Share your business ideas below in the comment section!




18 Responses to "Start a Business by Upstaging the Competition"

  • Jonah
    November 3, 2011 - 10:08 pm Reply

    It can be difficult to get informed individuals on this subject topic, nevertheless, you be understood as you understand what you are speaking about! Appreciate it

    • AnnMarie McIlwain, Founder and CEO, www.careerfuel.net
      November 4, 2011 - 7:54 am Reply

      Thank you for your kind feedback. We at CareerFuel are committed to giving people the information and resources they need to maximize their job opportunities and connections. The world needs that right now. Please be sure and share our blogs with others who might benefit. Regards.

      AnnMarie McIlwain
      Founder and CEO

      • Cathy
        November 10, 2011 - 11:03 pm Reply

        Okay I’m convinced. Let’s put it to aciotn.

    • Kaydence
      November 10, 2011 - 11:14 pm Reply

      Which came first, the problem or the solution? Lucilky it doesn’t matter.

  • Brent
    November 4, 2011 - 3:33 pm Reply

    Located your site through Google. You already know I am signing up to your feed.

    • AnnMarie McIlwain, Founder and CEO, www.careerfuel.net
      November 4, 2011 - 4:35 pm Reply

      Brent,

      Glad you found us and thank you for signing up for our feed. We welcome your feedback and feel free to share our posts with others.

      Regards,

      AnnMarie McIlwain
      Founder and CEO

      • Kailyn
        November 11, 2011 - 3:36 pm Reply

        I am forever indebted to you for this infmoration.

        • AnnMarie McIlwain, Founder and CEO, www.careerfuel.net
          November 11, 2011 - 4:42 pm Reply

          Thank you so much for your kind feedback. We at CareerFuel are trying to arm people with the information and inspiration they need to get work, change jobs and start businesses. Feel free to share these blogs with others who might benefit and be sure and sign up for our future posts.

          Warm regards,

          AnnMarie McIlwain
          Founder and CEO

        • AnnMarie McIlwain, Founder and CEO, www.careerfuel.net
          November 11, 2011 - 4:46 pm Reply

          Dear Kailyn,

          Thank you so much for your kind feedback. We at CareerFuel are trying to arm people with the information and inspiration they need to get work, change jobs and start businesses. Feel free to share these blogs with others who might benefit and be sure and sign up for our future posts.

          Warm regards,

          AnnMarie McIlwain
          Founder and CEO

      • Jayna
        November 12, 2011 - 10:03 pm Reply

        I found mylsef nodding my noggin all the way through.

        • AnnMarie McIlwain, Founder and CEO, www.careerfuel.net
          November 28, 2011 - 11:35 am Reply

          Dear Jayna,

          We are glad you got it and agree. Steve had a waiting list for the 2012 season by end of summer. Hope you can benefit for yourself if you are a would-be entrepreneur.

          Have a nice day.

          AnnMarie McIlwain
          Founder and CEO

    • Boston
      November 11, 2011 - 4:00 am Reply

      And I was just wnodreing about that too!

      • AnnMarie McIlwain, Founder and CEO, www.careerfuel.net
        November 11, 2011 - 5:05 pm Reply

        Dear Boston,

        Thank you so much for your kind feedback. We at CareerFuel are trying to arm people with the information and inspiration they need to get work, change jobs and start businesses. Feel free to share these blogs with others who might benefit and be sure and sign up for our future posts.

        Warm regards,

        AnnMarie McIlwain
        Founder and CEO

    • Danice
      November 12, 2011 - 9:17 pm Reply

      This artclie is a home run, pure and simple!

      • AnnMarie McIlwain, Founder and CEO, www.careerfuel.net
        November 28, 2011 - 11:18 am Reply

        Dear Danice,

        I hope this blog and the others that have followed it at http://www.careerfuel.net/blog/ continue to inspire and we love and appreciate your feedback.

        Happy holidays.

        AnnMarie McIlwain
        Founder and CEO

  • Storm
    November 11, 2011 - 2:05 am Reply

    That’s not even 10 mniutes well spent!

  • Donyell
    November 12, 2011 - 9:29 pm Reply

    You’re a real deep thinker. Thanks for sharnig.

    • AnnMarie McIlwain, Founder and CEO, www.careerfuel.net
      November 28, 2011 - 11:17 am Reply

      Dear Donyell,

      Thank you. There is a lot of need today for people and their work goals. We hope you will continue to read our blogs at http://www.careerfuel.net and share them with others.

      Regards,

      AnnMarie McIlwain
      Founder and CEO

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