Go to Top

Small Business Succes Story: Heart Juice Heart-Healthy Beverage

“Lead with your heart and the rest will follow” sums up Ray Li and John Vitug’s Heart Juice story. These two young guys, with a passion to make a difference, were inspired by a young professor’s heart attack, a family history of heart disease, and consumer desire for nutraceuticals. Enter Heart Juice, the first beverage containing hawthorn berries and resveratrol, formulated to promote heart health.

Following the often heard “don’t quit your day job” maxim, Ray and Li developed the product over a two year period. Throughout, they saved money and honed their business plan, eventually winning the prestigious Rutgers Business Plan Competition in 2011.

Now, Heart Juice is on the shelves of 200 stores, and they are on their way to commercial success—perhaps becoming the next Vitamin Water.

If you have an idea that needs to be tested, here’s a map of business plan competitions around the country, many of which come with a cash award. This is a partial listing of business plan competitions, so make sure you do a little extra online searching!

This is another segment in CareerFuel’s “How America Works” series, a collection of job search and small business success stories!  Do you have a small business success story? If so, we would love to hear about it!

Video production by darQlight Studios

If you are interested in health-conscious businesses, watch and learn about mushroom farming with Mycoterra! 

 Sign up and receive updates and the latest in recommended resources… straight to your inbox!





One Response to "Small Business Succes Story: Heart Juice Heart-Healthy Beverage"

  • Report Says Businesses Are Still Cautious on Borrowing | Small Business Trends
    April 9, 2013 - 12:28 pm Reply

    […] Turn on the juice. Ray Li and John Vitug founded Heart Juice, a healthy beverage brand now finding its way into grocery stores after winning a business plan competition. Instead of seeking out a business loan or other financing, Li and Vitug funded their startup with money from family and friends. Their success story is a great reminder that there are many ways to bring in the money needed to start up or expand an existing business. When seeking money for your company, consider all the possible sources available. CareerFuel […]

Leave a Reply

Your email address will not be published. Required fields are marked *