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Small Biz Success Story: Luludi Living Frames & SCORE

What would you pay to have a private coach who has already succeeded in the business world? What if that coach thinks about your business even when not with you, calls when he hasn’t heard from you for a few weeks and strongly believes in your idea?

How about nothing. SCORE is a Small Business Administration program, offering these very services every day of the week, all across the country, for free.

Liza Fiorentinos had been going to SCORE for years with ideas, but Living Frames was the one that really got them excited. Thanks to her primary SCORE coach, Seth Rogovin, Living Frames launched a little over a year ago and is generating revenue. Liza is hopeful that profits are not far behind, based on the business plan she crafted with Seth.

After a highly successful sales career at CNBC in Paris, Liza was smart enough to know what she didn’t know and Seth helped her fill in the blanks. Like most SCORE volunteers, Seth worked tirelessly to shape her idea and bring it to fruition—he was thinking about her business even when not officially volunteering at the SCORE offices.

Give your venture every chance you can. Call your nearest SCORE office to get qualified help to evaluate your business idea, develop a credible business plan, reach contacts in your industry and receive moral support.

SCORE offers in person and online support that could put you on a path to startup success— and just might save you and your money from going in the wrong direction!

This is another segment in CareerFuel’s “How America Works” series, a collection of job search and small biz success stories! Do you have a small business success story? If so, we would love to hear about it!

Interested in getting your business of the ground? Find out about the best apps & resources here (psst… and many are free!)

Videography by James K. Blake III

A special thank you to the staff at The Science, Industry and Business Library (SIBL), part of the New York Public Library, for letting us film part of this video on site.  For those who live in the New York City area, this library is a fantastic resource for job seekers and would-be entrepreneurs.


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2 Responses to "Small Biz Success Story: Luludi Living Frames & SCORE"

  • John Wren
    December 15, 2012 - 1:02 am Reply

    This woman is great, congratulations to her for starting a successful business.

    A consultant who had retired from McKenzie told me something I’ve never forgotten. “A client never gives credit to the consultant. It’s the players name that goes on the trophy, not the coaches.”

    This video really smack of being a piece of government propaganda, it just doesn’t ring true to me.

    SCORE councilors have been very open with me about the fact that if they can talk someone out of going ahead with their business, they count that as a success in their metrics, because they figure if they can talk them out of it, it would have failed.

    To me, the Small Business Administration and it’s many offshoots like SCORE are tax funded traps designed to snuff out the entrepreneurial spirit in America.

    • Jim Alles
      January 3, 2013 - 8:21 am Reply


      We at SCORE always accept feedback graciously as we are constantly striving to improve our services. That is why we succeed largely by word of mouth from our satisfied clients. Our overriding goal and sole motivation as volunteers is to help people succeed in their small businesses. We assist over 10,000 people in New York City each year with an 70% satisfaction rating and over 50% of our mentoring sessions are returning clients. We are here to nurture the entrepreneurial spirit of our fine City. Over 13,000 volunteers working in 360 chapters across the country are doing the same everyday.

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